5 SEO content Updates that Can Boost Your website Rankings

We heard the phrase "Content is King" Emphasizing the Role of SEO Content. However, there is no doubt that quality content runs the web. Billions of searches are made daily by internet users to find the content of their interest. Millions of websites are competing against each other to serve their best and get more traffic. Just make sure not to copy-paste content from others, as it can harm your SEO efforts

Content not only helps them bring organic traffic from search engines but also enables them to make conversions. It goes without saying that content and SEO work in tandem with each other. Develop a well-structured content strategy that aligns with your SEO goals. Plan content around target keywords, audience personas, and the latest SEO trends to capture users' attention.

No matter how valuable information is included in the content you have published on your website if it's not according to SEO Rules. For example, you may have published multiple blog posts on your website, but if the content fails to tick implemented SEO boxes, it is useless for you. The best way to grab the target audience's attention and make them visit your website is to update content to fit a few essential SEO requirements. However, many website owners know these highly effective SEO-based content updates. 

This lack of knowledge is restricting them from boosting the exposure of their content and rankings of their website. However, there is no need to worry as this blog discusses SEO updates in detail to help you maximize your rankings on SERPs (Search Engine Result Pages) and drive more organic traffic to your website. Further details about these content updates are given below:

Shorten Paragraphs/Sentences

One often overlooked yet crucial aspect of SEO content writing is the art of shortening paragraphs and sentences to improve readability. Search engines, especially Google, emphasize the readability of content and pay massive attention to ranking web pages that offer easily readable content.

 While multiple factors gather to make content readable. Some of them are shorter clear and concise sentences and paragraphs. Therefore, you can't overlook their importance if you want your content to rank higher on SERPs and get more exposure.

It goes without saying that no one likes to read long blocks of content. A piece of content is only deemed successful when it succeeds in keeping the readers around. Search engines prioritize the user experience. Hence, search engines prefer ranking web pages featuring content with shorter paragraphs and sentences.

If you want to enhance the performance of your web page content, make sure that your writing must contain short and easy-to-read sentences. If you find it difficult to do it on your own, an online paraphrasing tool can help you to do so without changing the meaning of the written content. Modern paraphrasing tools use AI algorithms to make content concise and SEO-friendly.

Add Latest FAQs

Whether you accept it or not, FAQs (Frequently Asked Questions) have become essential to long-form content. Common netizens who access a website's blog section to get answers to their queries expect FAQs written with blog posts to help them get the necessary details relevant to the discussed topic. 

If FAQs and their proper answers are published with it, the chances of higher rankings increase substantially. When someone searches the query the same as the FAQ you have published with your blog post, your answer to the FAQ is more likely to appear on the top of the SERP as a snippet. 

People prefer visiting the websites that appear at the top of search results. Hence, you will drive more organic traffic to your web page and get more conversions. Update your content with the latest FAQs, and you will witness a significant increase in traffic coming to your website because of improved search engine rankings. 

Add Unique Images

Nobody wants to read long blocks of text for several minutes without an urgent need. If you want to keep your readers around and low bounce rate from a particular web page, you need to take practical steps. One of the key steps in this regard would be adding images to the page. However, just adding random images won't do the trick. Follow a proper strategy while adding images to a blog post. 

Images on a web page are necessary because of reverse image search. According to stats from 2018, 20% of all web searches in the US (United States) were performed through Google Images. This figure enlightens the importance of reverse image search. You can also check whether someone is using your images with the assistance of the reverse image search utility.

Hence, a web page featuring images has more odds of performing well in terms of SEO. Having a unique image to publish on a web page will help you perform great in terms of search rankings.

Additionally, you will be able to improve the SEO performance of your web page by optimizing images accordingly. Simply ensure the right metadata of images you display on the web page. Image file names should also reflect relevancy with the content published on the page. 

Update Title for Better CTR

Most readers tend to judge content based on its title. If the title sounds comprehensive, valuable, and relevant, they click on the URL to read the content. Otherwise, they ignore the content and start searching for another online source. If you want to solve this issue, you need to change the title of your long-form content. 

Try to come up with a well-thought-out title featuring strategically placed keywords. Moreover, the updated title should be able to reflect the value of content featured on the web page. The main objective of changing the title is to show your content's ability to address the targeted audience's expectations. You will witness more people clicking on it to read the article. 

A better CTR (Click-through Rate) will help content featured on the top of search engines.

Add Activities for Better User Engagement

User engagement means the action readers or visitors take after going through your content or browsing your website. As search engines have started ranking sites based on users' behavior, the actions performed by readers after reading a blog post will signal search engines regarding the value offered by content.

If you want your web page to perform well on SERPs, add activities that compel the target audience. Doing so will not only aid your SEO efforts but also add to your marketing efforts. Better user engagement means enhanced brand loyalty, reduced customer churn rate, and improved user experience. 

Here are a few simple ways to increase user engagement on your web page.

• Encourage readers to ask questions evolving in their minds regarding the topic in comments.
• Use strategically placed CTAs (Calls to Action) for newsletter subscriptions.
• Optimize UX writing for a customized experience that urges users to sign up for your site.
• Entice readers to share your post across multiple social media platforms.
• Place videos on the web page and show their relevance to make the audience watch them.
• Display random discount popups and compel readers to click on them with catchy one-liners.
• If the content concerns your product, encourage your readers to review it in the comments.
• Ensure faster loading speed, quality content, and relevant visuals.

The Wrap Up

Things don't always work the way we expect them to. The same is the case with web pages. Despite having valuable content, several web pages of your site may fail to perform well on SERPs. Instead of giving up, you should leave no stone unturned to ensure that every web page of your site performs well. 

You can use a few effective SEO-based content updates for such web pages and increase their odds of obtaining better rankings on SERPs. This blog has discussed all these tips in detail to help website owners make the best of their web pages to drive organic traffic. Hopefully, you will get a lot of takeaways from this blog and use them to improve the SEO performance of your website.